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one of the biggest reasons for the need to promote and market your research is
that we all live in a world completely inundated with information. just for fun
type your area of research in google and see how many tens of thousands of links
come up. the modern library is not housed inside of brick and mortar; it floats
in a digital cloud, and your contribution is a tiny speck of that massive
ethersphere. make it a priority to learn to effectively use social media and
devote at least a couple of hours a week managing your “social media presence”.
there are a lot of fantastic resources available for managing social media and
making sure your work is available for others to access easily. remember, every
major company has an entire division devoted to social media management, and has
developed tools and strategies to make managing social media and brand awareness
efficient and effective.
here are some useful links to resources and perspectives on the art of self-promotion:
http://nymag.com/thecut/2015/03/12-women-on-twitter-and-self-promotion.html
http://www.forbes.com/sites/work-in-progress/2014/08/15/four-ways-to-help-emerging-women-self-promote/
http://www.forbes.com/sites/bonniemarcus/2014/05/06/new-study-reveals-senior-executive-women-still-struggle-with-self-promotion/
http://www.theguardian.com/women-in-leadership/2015/apr/22/become-a-yes-woman-and-break-from-the-thinking-patterns-that-hold-you-back?cmp=new_1194&cmp=
kendall soucie is assistant professor at the university of windsor, on